Privacy policy

1. Privacy at a glance

General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to all data with which you can be personally identified. You will find detailed information on the subject of data protection in our privacy policy, detailed below.

Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the relevant contact details in the imprint section of this website.

How do we collect your data?
On the one hand, your data is collected when you share it with us. This includes data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit our website. This mainly includes technical data (e.g. Internet browser, operating system or time when the page was visited). This data is collected automatically as soon as you enter our website.

What do we use the data for?
Some data is collected in order to ensure the website functions properly. Other data can be used to analyse your user behaviour.

What rights do you have with regard to your data?
You have the right to obtain information about the origin, recipient and purpose of the personal data stored by us free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. Should you have further questions on the subject of data protection, you can contact us at any time at the address given in the imprint. You also have the right to appeal to the competent supervisory authority.

In addition, you have the right to request the restriction of the processing of your personal data in certain circumstances. Details can be found in the privacy policy under "Right to restriction of processing".

Analytic tools and tools from third parties
When you visit our website, your navigation behaviour can be statistically evaluated. This is done primarily with cookies and analysis programmes. Your navigation behaviour is usually analysed anonymously; the navigation behaviour cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. You will find detailed information on this in the following privacy policy.

You can object to these data being analysed. We will inform you about how you can object in this privacy policy.

2. General notes and mandatory information

Privacy policy
The operators of these web pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to data protection legislation as well as according to this privacy policy.

When you use this website, various personal data is collected. Personal data refers to data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that the online transmission of data (such as via email) may be exposed to security gaps. Completely protecting data against third-party access is impossible.

Information regarding the data controller
The data controller who is responsible for processing data on this website is:

alphatronics GmbH
Breitengraserstraße 6
90482 Nuremberg,

Managing directors: Rainer Schöller

Telephone: +49 (0)911-2165540

The data controller is the natural or legal person who alone or, together with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Data protection officer as required by law
We have appointed a data protection officer for our company.

Gisela Pöllinger
Datenschutz Pöllinger GmbH
Dresdner Strasse 38
92318 Neumarkt

Telephone: +49 (0)911-21 65540

Revocation of consent to data processing
Many data processing processes are only possible with your express consent. You can revoke your previously given consent at any time. To do so all you need to do is send us an email. Data that has been processed up to the point that the revocation is requested has been processed on legitimate grounds and remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR) 21 GDPR).
If the data processing is based on Article 6 para. 1 lit. e or f of the GDPR, you have the right at any time to object to the processing of your personal data for reasons that arise from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. After you exercise your right to object, we shall no longer process your data for these purposes, unless we are able to provide proof of compelling and legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves the purpose of exercising, enforcing or defending of legal claims. (Objection pursuant to Article 21 para. 1 of the GDPR).

If your personal data is processed to operate direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. If you object, your personal data will then no longer be used for the purpose of direct advertising (objection pursuant to Art. 21 para. 2 GDPR).

Right to lodge a complaint with the competent supervisory authority
In the case of violations of the GDPR, the persons concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right of complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability
In the case of data which we process automatically on the basis of your consent or in fulfilment of a contract, you have the right to have this data handed over to you or to a third party in a common, machine-readable format. If you request the data to be transferred directly to another data controller, this will only take place if it is technically feasible.

SSL and TLS encryption
This site uses SSL and TLS encryption respectively for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can check you have an encrypted connection when you see that the browser address field has changed from “http://” to “https://” and when you see the lock symbol in the browser address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion and correction
Within the scope of the applicable legal provisions, you have the right at any time to obtain information free of charge concerning the personal data we have stored about you. You also have the right to know the origin of the data, who is receiving it and for what purpose the data is being processed. If necessary, you also have the right to have this data corrected, blocked or deleted. Should you have further questions on the subject of personal data, you can contact us at any time at the address provided in the legal notice.

Right to restriction of processing
You have the right to request the restriction of processing of your personal data. You can contact us about this at any time at the address provided in the imprint. You have the right to restrict the processing of your data in the following circumstances:

  • If you dispute the accuracy of the personal data we have stored about you, we usually need time to verify this. For the duration of the verification process, you have the right to request the restriction of processing of your personal data.
  • If your personal data has been or is being unlawfully processed, you may request the restriction of data processing instead of its deletion.
  • If we no longer require your personal data, however you need it to exercise, defend or enforce legal claims, you have the right to demand that your personal data be restricted instead of being deleted.
  • If you have filed an objection pursuant to Art. 21 para. 1 GDPR, a balance must be made between your interests and ours. As long as it is not clear whose interests prevail, you have the right to request the restriction of processing of your personal data.

If the processing of your personal data has been restricted, such data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

Objection to advertising emails
We hereby object to the use of contact data (made public as part of our obligation under German law to provide a “Legal Notice” on the internet) for sending unsolicited advertisements or informative materials. The operators of the websites expressly reserve the right to take legal action against such unsolicited advertising information and spam emails.

3. Data collection on our website

Some of our webpages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files which are stored on your computer and saved by your browser.

Most of the cookies we use are known as “session cookies”. They are automatically deleted after your visit. Other cookies remain in the memory of your device until you delete them. These cookies make it possible to recognise your browser when you next visit the site.

You can adjust your browser settings so that you are notified about the use of cookies, only allow them in individual cases, accept cookies in certain cases or generally block cookies, and activate the automatic deletion of cookies when you close the browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are set on the basis of Art. 6 para. 1 lit. f) GDPR. The website owner has a legitimate interest in the storing of cookies for the technically correct and optimised delivery of its services. If other cookies (such as those used to analyse your navigation behaviour) are also stored, they will be treated separately in this privacy policy.

Cookie consent with CCM19
Our website uses the cookie consent technology of CCM19 to obtain your consent to the storage of certain cookies in your browser and to document this in a data protection compliant manner. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter CCM19).

When you enter our website, a CCM19 cookie (ccm_consent) is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data will not be shared with the CCM19 provider.

The collected data will be stored until you request us to delete it or delete the CCM19 cookie yourself, or until the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected.

To the cookie settings

Server log files
The provider of the pages automatically collects and stores information in what are known as server log files, which your browser automatically sends to us. This data includes:

  • Browser type and version
  • your operating system
  • referrer URL
  • host name of the accessing computer
  • time of the server request
  • IP address

These data will not be combined with data from other sources.

The legal basis for collecting this data is Art. 6 para. 1 lit. f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of the website - to ensure this, server log files must be recorded.

Contact form
If you contact us via the contact form, the requested information on the form, including contact data specified by you, shall be stored by us solely for the purpose of processing the request and for follow-up questions. We will not share this information without your consent.

The processing of the data entered in the contact form is thus carried out exclusively on the basis of your consent (Art. 6 para. 1 lit. a) GDPR). You can revoke your consent at any time. To do so all you need to do is send us an email. This does not affect the legality of any data processing done before we receive your request.

We shall keep the data you enter in the contact form until you request its deletion, you revoke your consent to it being stored or until the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions, especially retention periods, remain unaffected.

Enquiries by email, telephone or fax
If you contact us by email, telephone or fax, we will store and process your inquiry including all resultant personal data (name, inquiry) in order to handle your issue. We will not share this information without your consent.

The legal basis for collecting these data is Article 6 para. 1 lit. b GDPR, where your enquiry is in connection with fulfilment of a contract, or is required for execution of pre-contractual activities. In all other cases, processing is based on your consent (Art. 6 Para. 1 lit. a GDPR) and/or our entitled interests (Art. 6 Para. 1 lit. f GDPR) as we have an entitled interest in the effective processing of the enquiries received by us.

We shall keep the data you enter in the contact form until you ask us to delete them, you revoke your consent for them to be stored or until the purpose for data storage no longer applies (e.g. after your issue has been processed). Mandatory statutory provisions, especially statutory retention periods, remain unaffected.

4. Plugins and tools

YouTube with enhanced privacy protection
Our website uses plugins from the YouTube website. Operators of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this means that YouTube does not store information about visitors to this site before they watch the video. However, the enhanced privacy mode does not necessarily exclude the sharing of data with YouTube’s partners. So, regardless of whether you watch a video, YouTube connects to the Google DoubleClick network.

If you click on a YouTube video on our website, you will be connected to YouTube’s servers. The YouTube server is then informed about which of our pages you have visited. If you are logged in to your YouTube account, you are allowing YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

In addition, after starting a video, YouTube may store various cookies on your device. With the help of these cookies, YouTube can receive information about visitors to our website. This information is used, among other things, to capture video statistics, improve user-friendliness, and prevent fraud. These cookies remain on your device until you delete them.

Where applicable, after a YouTube video is launched, additional data processing operations may be triggered over which we have no control.

YouTube is used in the interests of making our online presence more attractive. This constitutes a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

For further information on data protection at YouTube, please view the provider’s privacy policy at:

Google Web Fonts
To ensure that fonts are presented as uniformly as possible, this website uses “web fonts” which are made available by Google. The Google fonts are installed locally. There is no connection to Google servers.

Functions of the Instagram service are integrated into our online offer. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This means that Instagram will be able to match your visit to our pages with your user account. Please note that as the provider of the pages, we do not know anything about the content of the transmitted data or its use by Instagram. Instagram privacy policy:

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins (“plugins”) from the social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").   The plugins enable the display of interactive elements or content (e.g. videos, graphics or text contributions) and are identifiable by a Facebook logo (white “f” on a blue tile, the term “Like” or a “thumbs up” symbol)m or are marked with the phrase “Facebook Social Plugin”. The list and the appearance of Facebook Social Plugins can be viewed here:

Facebook is certified under the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law:

When you visit a page on this website which contains a plugin of this type, your browser is connected directly to the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device, which integrates it into the online offer. User profiles can thereby be generated from processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and thus inform users according to our level of knowledge.

By incorporating plugins, Facebook receives information that you have accessed the corresponding page on our website. If you are logged in to Facebook, Facebook can associate your visit with your Facebook account. If you interact with the plugins, for example using the “like” button or by posting a comment, the corresponding information will also be sent immediately to the supplier’s server and saved there. If you are not a Facebook member, there is still a possibility that Facebook may retrieve and store your IP address.

Please go to Facebook’s privacy policy to find out about the purpose and scope of data collection and the further processing and use of this data by Facebook, as well as your rights on the subject and the setting options available to you to protect your privacy

If you are a Facebook user and do not want Facebook to collect information about you via our website and link it to your Facebook user data, you must log out of Facebook before visiting our website.

You can also block Facebook social plugins by using browser add-ons, for example with a “Facebook blocker”.