Sustainability
Sustainability at alphatronics
Taking responsibility. Thinking quality for the long term.
For alphatronics, sustainability means designing products and processes in a way that conserves resources, ensures products are used for as long as possible, and avoids unnecessary impact. As a German manufacturer of television sets for mobile use, we bear responsibility – for our customers, our partners, and the environment.
We do not view sustainability as a one-off project, but as a process of continuous improvement. Our focus is on five central fields of action: durability, repairability, energy efficiency, resource conservation, and regional cooperation.
Durability instead of a throwaway mentality
The most sustainable product lifecycle begins with a long service life. That is why we develop our television sets specifically for the demanding conditions in motorhomes, caravans, trucks, or on boats. Even during development, we place special emphasis on robust electronics, high-quality components, and extensive quality testing. Shock and vibration tests, special climate tests from -10°C to +45°C, corrosion-protected electronics, and integrated overvoltage and reverse polarity protection ensure that our TVs function reliably even under extreme conditions. Our goal is to develop products that accompany their owners for many years.
Repairing instead of replacing
While many electronic devices today can hardly be repaired, we consciously follow a different approach. Our television sets are serviced by experienced radio and television technicians and can still be repaired even after many years. To make this possible, we stock important spare parts over a long period and ensure the availability of central components for five to ten years, depending on the part. In addition, all current television sets with webOS Hub receive software support for up to seven years with security, functional, and system updates.
Even with technological advancements, we examine possibilities to reuse existing components depending on the model. For example, high-quality displays can often be used significantly longer than the underlying electronics. This philosophy is also reflected in our extended manufacturer’s warranty of three years.
Continuously improving energy efficiency
Responsible use of energy plays an important role, especially in mobile applications. That is why we are continuously working to further reduce the power consumption of our television sets. Through specially developed power supply components, optimized mainboards, and intelligent energy-saving functions within the webOS Hub operating system, we have been able to significantly reduce the energy consumption of current device generations compared to previous models. This particularly benefits customers who operate their TVs self-sufficiently via on-board batteries or solar systems and rely on the efficient use of available energy resources.
Using resources consciously
For us, sustainability also means using materials and accessories where they are actually needed. That is why we have switched our packaging to cardboard with recycled content and reduced the use of additional materials. At the same time, we make sure to view packaging primarily as secure transport protection and not as short-lived sales packaging.
We also take a needs-based approach to our accessories. Components that are not used by a majority of our customers are deliberately no longer included as standard. In this way, we avoid unnecessary material consumption and reduce waste even before our products are used.
Strengthening regional partnerships
As a company based in Nuremberg, we consciously focus on cooperation with regional partners and suppliers. Especially for packaging solutions, services, and parts of our accessory range, we prefer to work with companies from the region. A special example of this is our wall bracket series, which is developed and manufactured entirely in Germany. Short distances, direct communication, and long-term partnerships not only enable high product quality but also make an important contribution to regional value creation.
Sustainability as a continuous path
We are aware that sustainability is an ongoing task. Especially in a globally networked electronics industry, not all components can be sourced locally. This makes it all the more important for us to act responsibly in the areas we can directly influence and to continuously develop our products, processes, and partnerships. Because true sustainability does not come from individual measures, but from long-term thinking and consistent action.